The Only Way is Ethics.

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How we start conversations is important. I NEVER comment on other people’s choices when it comes to travel, food, clothing or packaging. If people’s first reaction is defensiveness that’s because they feel attacked. This is also about punching up not punching down, we’re not in the situation we’re in because Susan likes bacon or Nicky wanted a new dress. It’s a market failure not a moral failure. I’m not preaching or doing this because it’s ‘worthy’ or gives me the moral high ground, I’m just as messy and complicated as any other human being, I don’t have all the answers. So I’m not here to judge anyone’s individual choices influenced by their economic position, their faith, their disabilities, their culture, their gender or anything else. I’m not the eco/social police, I don’t care if you drive a diesel, forget to recycle or bought something to make yourself feel better. In the words of the inimitable Mary Heglar ‘stop obsessing over your environmental sins…all I need you to do is want a livable future’. And that is really what it boils down to. No shame here, just support and acknowledgement. However if you’re a business or organisation and you aren’t taking your environmental and social impact into account, prepare for the full wrath of my ‘insultancy’, which consists of a careful audit, helpful recommendations and accountability and support. Image is from the latest edition @thewindow_magazine

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Over the threshold and into regenerative thinking

The environment is inextricable from the social

Recycling is not enough

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RECYCLING IS NOT ENOUGH. It’s sunk in that we can’t landfill or incinerate our way out of the waste crisis. There is no ‘away’ where we can throw things. Unfortunately lots of businesses seem to think that recycling alone is the answer. Recycling is great for glass, metal, paper (when powered by renewable energy) as part of a closed loop, regenerative system. Plastics are a different kettle of fish (and those fish are full of micro plastics). Only certain plastics can be recycled and only once or twice at best, meaning the material is downgraded each time. It requires fossil fuels to make and energy to recycle and there’s no regenerative opportunity. Everything we make must go back to the earth as poison or food. There are huge technological advances being made in breaking down plastics with bacteria, creating bio-plastics and recovering plastic from the environment. However there’s a reason that REDUCE REUSE RECYCLE is in that order and the best technological solutions won’t be able to deal with the amount of useless plastic currently being pumped into the system. Plastic isn’t bad, it’s the pinnacle of human ingenuity, giving us fridges, phones and incubators. But the way we use it for pointless throwaway items is the pinnacle of human stupidity. What’s your business doing to disrupt the system? Relying on recycling alone is just business as usual.

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The Value of Values